When I worked at an amusement park electronic shooting gallery in California, a woman in short shorts propped one foot on the step, picked up the rifle, and leaned on the counter to reveal her butt cheeks and a tattoo that read “Harley” under one cheek and “Davidson” under the other. She finished and turned toward me and I said, “Nice tattoo. Does Harley Davidson pay you for advertising?” We chuckled. She smiled and said, “No.” She was proud, and likely pleased that I acknowledged her. I’m certain that tattoo hangs much lower now and gives even more free advertising.